Product Development

Competitive Landscape

Identify TAM

Identify Competition


Product Roadmap

Build for Competitive Advantage

Build for Market Expansion

Feature Optimization

Stopping “Dev Shop” mentality

Prioritize features that generate revenue

Sales & Marketing

Value Proposition

Defensible current and projected ROI

Data-driven Product Pitch

Pricing Strategy

Sales Development

CRM optimization

Best Practice Funnel, Pipeline, Projections, Sales Cycle

Channel Partnerships

Lead generation Strategy


Branding, Style Guide, and Deliverables

Inbound Marketing Strategy

Physician Blogging

Conference & Events Strategy




Engaging Investors

Crafting a Pitch Deck

Navigating Fundraise Terms


Recruit & Onboard Talent

Compensation & Equity

Legal & Contracting