Product Development

Competitive Landscape

  • Identify TAM

  • Identify Competition

 

Product Roadmap

  • Build for Competitive Advantage

  • Build for Market Expansion

Feature Optimization

  • Stopping “Dev Shop” mentality

  • Prioritize features that generate revenue

Sales & Marketing

Value Proposition

  • Defensible current and projected ROI

  • Data-driven Product Pitch

  • Pricing Strategy

Sales Development

  • CRM optimization

  • Best Practice Funnel, Pipeline, Projections, Sales Cycle

  • Channel Partnerships

  • Lead generation Strategy

Marketing

  • Branding, Style Guide, and Deliverables

  • Inbound Marketing Strategy

  • Physician Blogging

  • Conference & Events Strategy

Operations

 

Fundraise

  • Engaging Investors

  • Crafting a Pitch Deck

  • Navigating Fundraise Terms

Operations

  • Recruit & Onboard Talent

  • Compensation & Equity

  • Legal & Contracting