Value Proposition

We help you craft a data-driven, concise, 4-part value proposition.  This statement becomes the center of cohesive, consistent messaging to be used both internally and externally.

Messaging Guide

From product description to the business problems you solve, we provide a guide starting with a glossary of terms and expanding to give plug and play content to be used based on the persona of buyer you are speaking with or the type of materials you're creating. 

This will become the content playbook from which you will pull messaging for anything outside facing such as the website, pitch decks, collateral, and proposals.


Special Requirements:

The A&R engagement is required for this engagement.