Deep dive into the following:
- Company history, current status, future
status, and near-term/long-term goals
- Current value proposition and internal/external messaging
- Current customer or projected data-driven ROI
- Sales operations including:
- Outbound lead generation
- Sales cycles, funnel and pipeline management
- Outside sales process
- Channel partnerships
- Pricing and contracting
- Content marketing (inbound lead generation)
- Social media strategy
- Branding / style guide
- Conference strategy
- Product Management & Roadmap
- Engineering/integration process including work with EMRs
The deliverable is a "work for hire" that becomes the property of the client. It is an in-depth report assessing the above topics.
It is meant for both strategic consumption by the executive team, as well as a tactical action plan of "to-do's" to meet the recommended goals.
In most cases, the A&R engagement is required for all new Value Prop Shop clients.