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Sanaz Cordes, MD
Principal & Founder

Dr. Cordes has over 16+ years of healthcare experience, spanning an extremely rare skill set and guided by an entrepreneurial drive.  She has a proven track record of growing sales and revenue using a consultative sales approach to acquire large, enterprise-wide health system clients.  She has extensive experience working with venture firms to successfully drive fundraising rounds.

Sanaz joined at team of 5 employees at healthfinch, a young healthcare technology startup, in January of 2014, and built multiple departments  including inside and outside sales, marketing, physician evangelism, and internal operations/finance/compliance.  She helped grow the team to over 30 employees in 2 years, worked closely with the CEO to secure a large Series A, and drove a 10X revenue increase. A recognized clinical thought leader, Sanaz is invited to speak at numerous national conference and panels every year.

Prior to healthfinch, Sanaz began her career as a physician partner and administrator for Providence Health and Services – the sixth largest nonprofit health system in the country. She transitioned to healthcare technology at Zynx Health (a Hearst subsidiary), where she began as a physician product developer and then moved into roles including heading strategic partnerships & incubator company due diligence, and serving as the managing director of a business unit of sales, accounts, and regional medical and nursing officers.  At Cogent Healthcare she served as the Chief Development Officer, closing over $16M in total contract value in one year.

Sanaz completed her residency at UCI in California, medical school at UT Southwestern in Dallas, and a B.S. at Southwestern University in George, Texas. 


Dave Paige
Consultant - Technology

Dave helped launch Value Prop Shop wearing multiple hats:  COO, CTO, CPO.   He is a senior EMR analyst with deep expertise in Epic applications.  Beginning his healthcare career as an Engineer and Technical Specialist at Epic, Dave spent over six years supporting implementation, ongoing optimization, and application management for many large health system customers.  Dave moved into consulting, where he continued to build his skill set by supporting customers through all phases of their EMR life cycle.  

Most recently, Dave rounded out his uniquely deep EMR expertise by leading EMR product integration for a healthcare technology startup. Dave received his Bachelor's degree in Nuclear Engineering & Engineering Physics from the University of Wisconsin-Madison.