value proposition

Part II of the Entrepreneur's Quandary: They “should” doesn’t mean they “will.”

Part II of the Entrepreneur's Quandary:  They “should” doesn’t mean they “will.”

I cringe, but curl up eagerly and read Neil Patel’s straight-shooting tough love as he writes “Nine out of ten startups will fail. This is a hard and bleak truth…Entrepreneurs may even want to write their failure post-mortem before they launch their business.”