health data

The Psychology of Red: How Mandrill monkeys pioneered Data Visualization

The Psychology of Red: How Mandrill monkeys pioneered Data Visualization

Red is undoubtedly the most psychologically influential color.  What other color can cause a person to slam their car brakes so forcefully that the $7 triple, venti, soy, no-foam, 2-pump-vanilla gem held lovingly in their hands splatters to its premature death in a blink? Behold the power of red.